As cherry blossoms paint Pinghu in hues of pink, the coastal city in east China's Zhejiang Province opened its annual Cherry Blossom Tourism Season to international guests this week. The event, now in its 12th year, has evolved into a cultural bridge attracting travelers, business networks, and researchers interested in China's eco-tourism development.
Over 8,000 cherry trees across Pinghu's parks and historic districts form a floral tapestry, accompanied by guided cultural walks highlighting local tea ceremonies and traditional crafts. City officials report a 30% increase in hotel bookings compared to last year, with visitors from France, Japan, and Southeast Asia comprising 40% of reservations.
Economic analysts note the festival's growing role in regional development. 'Blossom tourism now contributes $12 million annually to Pinghu's economy,' said tourism researcher Dr. Li Wei. 'It’s creating opportunities in hospitality and sustainable agriculture partnerships.'
The event runs through April 30, overlapping with Qingming Festival traditions, offering visitors insights into China's spring rituals. Enhanced transport links from Shanghai and Hangzhou make Pinghu increasingly accessible to global travelers seeking seasonal cultural experiences.
