China Tourism Day Celebrates Surge in Inbound Tourism
On May 19, China commemorates China Tourism Day, a celebration rooted in the historic journey of Xu Xiake, the famed Chinese traveler and geographer whose seminal work, The Travels of Xu Xiake, began on this day in 1613. This year’s theme, “Explore China, Enjoy a Happy Life,” resonates with the nation’s renewed enthusiasm for welcoming visitors from around the globe.
Following the introduction of a series of traveler-friendly policies, China is witnessing a remarkable resurgence in inbound tourism. The government has implemented visa-free travel for citizens of multiple countries, expanded the 72/144-hour visa-free transit policy, and increased international flight routes, all designed to make the country more accessible to foreign tourists.
These efforts are yielding significant results. According to the National Immigration Administration (NIA), border ports processed over 141 million inbound and outbound trips in the first quarter of this year. Notably, more than 13 million of these trips were made by foreign nationals, marking a staggering 305 percent increase compared to the same period last year.
This surge reflects China’s commitment to reestablishing itself as a premier global travel destination. The influx of tourists not only bolsters the tourism industry but also stimulates economic growth and cultural exchange. Businesses are experiencing renewed opportunities, and cultural sites are once again bustling with international visitors eager to explore China’s rich heritage and modern advancements.
As China Tourism Day arrives, travelers and industry professionals alike celebrate the positive trends shaping the nation’s tourism landscape. The upward trajectory signifies a promising future for international engagement and underscores China’s pivotal role in global tourism.
Reference(s):
China Tourism Day: The positive trend of China's inbound tourism
cgtn.com
