During this year’s five-day May Day holiday, tourists across the Chinese mainland have shifted their focus from crowded urban centers to the tranquility of county-level destinations. Seeking to escape the hustle and bustle of big cities, travelers are embracing the charm of smaller towns that offer unique natural landscapes, relaxed atmospheres, and cost-effective experiences.
According to data from Meituan, a leading local life service provider in China, searches for “county tour” surged sixfold compared to the same period last year. Hotel bookings in counties increased by an impressive 47 percent year-on-year, highlighting a significant trend in domestic travel preferences.
“We wanted to avoid the crowds and enjoy some peace and quiet,” said Li Wei, a tourist from Beijing who chose to spend the holiday in a scenic county in Zhejiang province. “The slower pace of life here is exactly what we needed to unwind.”
The appeal of county tours lies in their offering of less congested scenic spots and authentic cultural experiences. Travelers are drawn to the picturesque landscapes, historical sites, and the opportunity to immerse themselves in local traditions.
Local businesses in these regions have welcomed the influx of visitors. Many have tailored their services to cater to the needs of urbanites seeking a respite from city life. From family-run guesthouses to specialty coffee shops, county-level destinations are evolving to provide diverse and enriching experiences.
Industry analysts attribute this trend to a growing desire for personalized travel experiences and a shift towards domestic tourism amid global travel uncertainties. The emphasis on wellness, nature, and cultural immersion is reshaping China’s travel landscape.
As county tours gain popularity, they are expected to play a more significant role in China’s tourism market. This shift not only boosts local economies but also promotes sustainable tourism practices by alleviating overcrowding in major cities.
Reference(s):
Counties, coffee are new travel market players over May Day holiday
cgtn.com
