Shanghai’s iconic Bund has transformed into a haven for dessert lovers as the Sugar Rush Festival sweeps through the city.
Over two delightful weekends, April 13-14 and April 20-21, more than 70 renowned dessert brands have gathered along the picturesque waterfront, offering a tantalizing array of sweets from decadent cakes and artisanal cookies to handcrafted chocolates and creamy ice creams.
The festival has turned the Bund into a bustling carnival of flavors, sights, and sounds. Visitors stroll along the promenade, savoring mouthwatering treats while enjoying the scenic views of the Huangpu River. Families, friends, and tourists alike are immersing themselves in this sugary celebration, making memories one bite at a time.
Local resident Mei Lin, attending with her children, shared her excitement: “It’s amazing to see so many of our favorite treats in one place! The kids are having a blast, and we’re all discovering new desserts to love.”
The Sugar Rush Festival follows the success of last month’s bread festival, which attracted over 800,000 visitors over two weekends. These events highlight Shanghai’s emerging status as a culinary capital, drawing food enthusiasts from around the globe to experience its rich gastronomic offerings.
Beyond indulgence, the festival also supports local businesses and promotes cultural exchange through food. International and homegrown vendors stand side by side, showcasing their unique creations and fostering a sense of community.
As the sun sets over the Bund, the festival lights up with live music, performances, and interactive workshops, ensuring that the celebration of sweetness continues well into the evening. For anyone with a sweet tooth or a love for cultural festivities, the Sugar Rush Festival is a not-to-be-missed highlight of Shanghai’s vibrant social calendar.
Reference(s):
cgtn.com
