During the recent three-day Qingming Festival holiday, China witnessed a remarkable surge in domestic tourism, with 119 million travelers journeying across the country. This figure represents an impressive 11.5% increase compared to the same period in 2019, highlighting a robust recovery and growth in the tourism sector.
Total domestic tourism revenue reached nearly 54 billion yuan (approximately 7.4 billion USD), as Chinese tourists embraced a variety of destinations and activities. From leisurely strolls among blooming flowers to invigorating hikes in the mountains, spring outings and nature expeditions emerged as the top choices for holidaymakers seeking to enjoy the seasonal beauty.
Data from Qunar.com, a leading online travel platform, revealed that young travelers aged 18 to 25 dominated the holiday tourism landscape. This trend underscores the enthusiasm of China’s youth for exploration and adventure, contributing significantly to the vibrant tourism boom.
On April 4, the first day of the Qingming Festival, popular scenic spots across China experienced visitor numbers comparable to the bustling train stations during the Spring Festival travel rush. Attractions were filled with crowds eager to partake in cultural traditions and enjoy outdoor activities after a period of travel restrictions.
The Qingming Festival, also known as Tomb Sweeping Day, is a time for Chinese families to honor their ancestors and connect with nature. The surge in domestic travel during this festival reflects both a deep-rooted cultural significance and a growing desire among people to explore and engage with their heritage.
The remarkable increase in tourism not only signals a strong rebound in domestic travel but also presents significant opportunities for businesses and investors in the tourism and hospitality industries. As the sector continues to recover and expand, stakeholders are poised to benefit from the renewed interest in domestic destinations and cultural experiences.
Reference(s):
cgtn.com
