As China’s catering revenue reaches record highs, a modern renaissance is breathing new life into traditional delicacies.
In 2023, China’s catering industry achieved revenue of 5.3 trillion yuan (about $733 billion US dollars), according to the National Bureau of Statistics. This surge is not only a testament to the country’s robust economy but also a reflection of evolving consumer tastes.
A prominent trend contributing to this growth is guochao, which seamlessly blends modern designs with Chinese cultural elements. Originally popularized in fashion and consumer goods, guochao has now made its way into the culinary scene, notably in the realm of dim sum.
Beijing’s time-honored dim sum brand Daoxiangcun, founded in 1895, exemplifies this fusion of old and new. The renovated flagship store, known as Location Zero, offers a fresh take on traditional pastries. The counters are adorned with a dazzling array of dim sum that marry classic recipes with contemporary aesthetics.
“We wanted to create products that resonate with the younger generation while preserving our heritage,” explained store manager Li Yanliu. Among the new offerings are pastries with innovative flavors and packaging that incorporate modern design elements, appealing to both the eyes and the palate.
This approach has struck a chord with young consumers who are eager to connect with their cultural roots in a modern context. By embracing guochao, Daoxiangcun and other traditional brands are not only rejuvenating their image but also contributing to the broader cultural renaissance in China.
The success of guochao-infused dim sum highlights a larger movement within China’s food industry, where tradition and innovation coexist harmoniously. As consumers increasingly seek experiences that are both authentic and novel, such culinary ventures are poised to flourish.
Reference(s):
Chinese dim sum: Modern renaissance of traditional delicacies
cgtn.com
