Beijing, China—The teamLab Massless Museum, renowned for its fusion of art, science, technology, and innovation, has been selected by China’s Ministry of Culture and Tourism as one of the first 42 immersive smart tourism experience spaces to receive focused development efforts.
This announcement underscores the government’s commitment to enhancing cultural tourism through cutting-edge experiences. The teamLab Massless Museum offers visitors an unparalleled journey through interactive digital art installations that transcend traditional boundaries.
In August 2023, the museum hosted the groundbreaking immersive music concert Once Dream of Massless. The event seamlessly blended traditional music with contemporary digital art, transporting audiences into a magical realm within an expansive 11-meter-high, over 10,000-square-meter 3D space. Attendees were enveloped in a multi-sensory experience that highlighted the possibilities of merging art and technology.
The inclusion of teamLab Massless in the smart tourism initiative is expected to boost Beijing’s appeal as a destination for global travelers seeking innovative cultural experiences. By integrating advanced technology with artistic expression, the museum exemplifies the future of immersive tourism in Asia.
This move aligns with China’s broader efforts to promote cultural innovation and enhance its tourism industry, offering both locals and international visitors unique opportunities to engage with art and technology in meaningful ways.
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An immersive museum in Beijing given priority development efforts
cgtn.com
