Harbin, the snow-laden capital of northeast China’s Heilongjiang Province, has recently captured the spotlight on social media platforms due to its bustling tourism scene. Known for its icy landscapes and the annual Harbin Ice and Snow Festival, the city has become a trending topic, drawing attention from both domestic and international audiences.
This surge in popularity has prompted cultural and tourism departments across China to innovate and enhance their efforts to attract tourists. Embracing the power of social media, many provinces have updated their official platforms, including Douyin, China’s popular short-video app akin to TikTok, to engage a wider audience.
Henan Province’s Social Media Surge
The Henan Provincial Department of Culture and Tourism has been particularly proactive. Since January 9, the department has intensified its presence on Douyin, posting between 20 to 30 videos daily. Over four consecutive days, they have shared a remarkable total of 112 videos. These clips showcase Henan’s rich cultural heritage and scenic attractions, capturing the imagination of nearly 1 million viewers.
The substantial influx of content has sparked widespread curiosity and engagement online. Trending searches such as “Exactly how many Douyin posts has the Henan Provincial Department of Culture and Tourism created?” highlight the public’s keen interest. The department’s vigorous activity even became a subject of light-hearted humor among netizens, with comments like “Does your cultural and tourism department ever take a break?” reflecting the buzz generated.
Anhui Province’s Poetic Approach
In contrast, the cultural and tourism department of east China’s Anhui Province has adopted a different strategy, focusing on the poetic and historical charm of their region. Their short videos on Douyin are infused with “ancient style” and “poetry,” offering viewers a unique and captivating glimpse into Anhui’s cultural legacy. This approach not only differentiates them from other provinces but also appeals to audiences seeking a more contemplative and artistic experience.
A Nationwide Trend to Boost Tourism
The innovative efforts by provinces like Henan and Anhui reflect a broader nationwide trend in China to revitalize tourism in the wake of global challenges. By leveraging social media platforms, provincial tourism departments aim to connect with potential travelers, showcase their unique attractions, and stimulate economic growth through increased tourism.
As provinces continue to explore creative ways to engage audiences, travelers can expect a wealth of new content highlighting the diverse beauty and cultural richness of China. From the icy wonders of Harbin to the poetic landscapes of Anhui, these social media initiatives offer a dynamic window into the myriad experiences awaiting visitors.
Reference(s):
Chinese provinces innovate following Harbin to boost tourism
cgtn.com
