China’s tourism sector is witnessing a remarkable surge as the nation gears up for the upcoming Spring Festival holiday. According to a recent report by Chinese online travel giant Ctrip, bookings for domestic, outbound, and inbound travel have multiplied compared to the same period last year, signaling a robust recovery and growing enthusiasm for travel among Chinese residents.
The Spring Festival, also known as the Chinese New Year, is traditionally a peak travel season as families reunite and tourists explore destinations both within China and abroad. This year’s data indicates a significant year-on-year growth in travel bookings, reflecting increased consumer confidence and a strong desire to celebrate the festive season with memorable experiences.
Domestic Travel Rebounds Strongly
Domestic tourism is leading the charge, with popular destinations such as Beijing, Shanghai, Guangzhou, and scenic spots like the Zhangjiajie National Forest Park seeing a surge in hotel and flight reservations. Local governments have also introduced various incentives and cultural events to attract tourists, contributing to the vibrant travel atmosphere.
Outbound and Inbound Travel Show Positive Signs
Outbound travel bookings have also seen substantial growth, as international travel restrictions ease and more destinations welcome Chinese tourists. Popular overseas destinations include Thailand, Japan, the Republic of Korea, and Singapore, where travelers are eager to experience different cultures and cuisines during the holiday.
Inbound tourism is not left behind, with foreign tourists showing increased interest in visiting China during the Spring Festival to immerse themselves in the rich cultural celebrations. The rise in inbound travel bookings suggests a positive outlook for China’s hospitality and service industries.
Economic Boost and Industry Optimism
The surge in tourism is expected to provide a significant boost to the economy, benefiting airlines, hotels, restaurants, and local businesses. Industry experts are optimistic that this trend will continue, contributing to the recovery and growth of the tourism sector after challenging times.
As the Spring Festival approaches, China’s tourism market is poised for a vibrant season, reflecting not only the allure of travel during this traditional holiday but also the resilience and dynamism of the Chinese economy.
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China's tourism industry witnesses surge in run-up to Spring Festival
cgtn.com
