Italy’s bicycle market is projected to grow by an impressive 60 percent by 2026, reflecting a significant shift towards sustainable transportation. However, this burgeoning trend faces obstacles in Rome, where motorists are hesitant to exchange their cars and scooters for bicycles, despite the capital’s efforts to reduce pollution and enhance public health.
Following the example set by other major European cities, Rome’s mayor is advocating for increased cycling among residents. The move from driving to cycling not only reduces an individual’s carbon footprint but also contributes to improved air quality and alleviates traffic congestion in urban areas.
Despite these benefits, cycling as a primary mode of transport remains low in Italy. Currently, less than five percent of Italians use their personal bikes for daily commuting, a stark contrast to the 41 percent of people in the Netherlands, where cycling culture is deeply embedded.
The resistance in Rome highlights the challenges cities face in promoting sustainable transport options. As Italy navigates this transition, the outcome may offer valuable insights for other urban centers worldwide seeking to foster greener commuting habits among their populations.
Reference(s):
Italy's bicycle market set to grow by 60% – but drivers resist in Rome
cgtn.com
