Zhujiawan Village: China’s Hidden Forest Retreat Named UNWTO Best Tourism Village 2023

Just an hour’s drive from the ancient city of Xi’an in northwest China’s Shaanxi Province lies Zhujiawan Village, a verdant oasis nestled within the Qinling Mountains. Recently honored as a Best Tourism Village for 2023 by the United Nations World Tourism Organization (UNWTO), this hidden gem offers travelers a rejuvenating escape into nature’s embrace.

Known as a “forest oxygen bar,” Zhujiawan Village boasts lush forests, clear streams, and fresh mountain air. The village’s pristine environment provides a haven for those seeking respite from urban life or an immersive experience in rural Chinese culture.

Zhujiawan’s recognition by the UNWTO underscores its commitment to sustainable tourism and community development. The village has successfully integrated tourism with environmental conservation and local heritage preservation, creating opportunities for economic growth while maintaining its natural charm.

Visitors can explore scenic hiking trails, participate in traditional agricultural activities, and engage with the local community to learn about indigenous customs and crafts. The village’s efforts in promoting eco-friendly practices and cultural exchange make it an ideal destination for environmentally conscious travelers and cultural enthusiasts alike.

With its proximity to Xi’an—a city renowned for historical sites like the Terracotta Army—Zhujiawan Village complements the region’s rich cultural tapestry, offering a holistic travel experience that spans history, culture, and nature.

As Zhujiawan Village steps into the global spotlight, it invites travelers from around the world to discover the serene beauty and warm hospitality that define this exceptional destination.

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