Australia has launched a pioneering social media ban targeting users under 16, with major platforms including TikTok, Snapchat, and Meta-owned services initiating compliance this week. Over one million accounts registered by minors are set to be deactivated, marking a landmark step in youth online safety.
As of November 12, 2025, affected users will receive notifications offering three options: download their data, freeze their profiles, or risk permanent deletion. Industry insiders confirm platforms will rely on existing engagement-based algorithms—such as analyzing "likes" and activity patterns—to estimate ages, minimizing disruptions for Australia's remaining 20 million social media users.
While companies initially raised concerns about invasive age verification and user attrition, current strategies prioritize streamlined compliance. Age assurance apps will only be deployed when users contest bans, though early trials revealed occasional errors, such as misidentifying 16-17-year-olds or incorrectly approving underage accounts. Firms face fines up to $32 million for noncompliance.
This move positions Australia at the forefront of global efforts to protect minors online, balancing regulatory enforcement with technological pragmatism. Observers worldwide are closely monitoring the rollout for insights into scalable digital safety frameworks.
