Apple unveiled its thinnest smartphone yet at Tuesday's annual launch event, prioritizing hardware refinement over artificial intelligence breakthroughs. The iPhone Air – measuring just 5.6mm thick – features a dual-camera system, SIM-free design, and promises 40 hours of video playback, marking Apple's latest play for premium smartphone dominance.
CEO Tim Cook framed the launch as "the biggest leap ever for iPhone," emphasizing engineering achievements like the high-density battery and space-saving internal architecture. The $999 base model targets tech enthusiasts and frequent travelers seeking extended battery life in slim form factors.
Analysts note the absence of major AI announcements contrasts with industry trends, suggesting Apple may be conserving innovations for future releases. The launch comes as Asian manufacturers intensify competition in foldable devices and AI-integrated hardware.
