German luxury automaker Audi has paused deliveries of vehicles arriving at U.S. ports since April 2, responding to President Donald Trump’s 25% tariff on imported cars. Approximately 37,000 vehicles already in U.S. inventory remain unaffected, according to a company spokesperson, providing an estimated two-month supply buffer.
The temporary freeze, first reported by Automotive News, coincides with similar moves across the auto industry. Jaguar Land Rover (JLR) suspended U.S. shipments in April, affecting 25% of its global sales. Stellantis, maker of Jeep and Chrysler, halted production at plants in Canada and Mexico, leading to 900 U.S. layoffs. Ferrari announced a 10% price hike on select models, adding up to $50,000 per vehicle.
Volkswagen AG, Audi’s parent company, plans to adjust sticker prices for U.S.-bound vehicles to offset costs. The moves come amid a broader industry recalibration: Audi reported a 12% decline in global deliveries for 2024, including an 8% drop in electric vehicle sales.
Analysts suggest these disruptions highlight the growing strain of trade policies on global supply chains. With automakers collectively navigating uncertainty, market watchers anticipate further price adjustments and strategic shifts in the coming months.
