Apple Inc.’s latest iPhone models have made a significant impact in China, with sales soaring by 20% in the first three weeks since their launch compared to the 2023 models, according to research firm Counterpoint.
The strong performance of the iPhone 16 series, particularly the Pro and Pro Max models, has been a highlight. “We’re seeing strong iPhone 16 series unit sales in China,” Counterpoint reported, noting that combined sales of the Pro and Pro Max have risen by 44% compared to their equivalents last year.
Both Apple and Huawei Technologies Co. Ltd. unveiled their newest smartphones on September 20, setting the stage for intensified competition in the world’s largest smartphone market. The U.S. tech giant has been striving to regain market share in China amidst growing challenges from domestic competitors.
Despite the impressive launch of the new models, overall iPhone unit sales in China declined by 2% year-on-year during the three-week period. The decrease is attributed to reduced sales of older iPhone models and heightened competition from Huawei’s Mate and Pura series, which have been gaining traction among Chinese consumers.
The Chinese smartphone market is crucial for global brands, and Apple’s latest sales figures reflect both the opportunities and challenges present. As consumers in China show a strong appetite for premium devices, the battle between Apple and Huawei is expected to continue shaping the dynamics of the industry.
Industry analysts suggest that Apple’s focus on innovative features and premium build quality is resonating with Chinese users. However, local brands like Huawei are leveraging their deep understanding of the domestic market to offer competitive alternatives.
As the holiday season approaches, both companies are poised to intensify their marketing efforts. It remains to be seen how this competition will evolve and what it will mean for consumers seeking the latest in smartphone technology.
Reference(s):
cgtn.com
