In a move set to empower creators globally, Adobe announced on Tuesday its plans to launch a free web-based application next year designed to help image and video creators gain proper attribution for their work used in artificial intelligence (AI) systems.
Since 2019, Adobe has been collaborating with other technology firms on “Content Credentials”—a digital stamp that provides transparency about the origin and creation of photos and videos circulating online. This initiative aims to ensure that creators receive recognition and control over how their content is utilized, especially as AI technologies increasingly rely on vast amounts of data.
TikTok, the popular short-video platform owned by China’s ByteDance, has already committed to implementing Content Credentials to label AI-generated content, signaling a significant step toward industry-wide adoption.
Adobe’s forthcoming free service will enable creators to attach these Content Credentials to their work easily. This not only affirms their authorship but also allows them to indicate if they prefer their content not to be used in AI training systems, which often ingest massive datasets without explicit permission.
“By offering creators a simple, free, and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online,” said Scott Belsky, Adobe’s chief strategy officer and executive vice president for design and emerging products, in a statement.
The push for content attribution comes amid growing legal and ethical debates over the use of data in AI training. Notably, publishers like The New York Times have initiated legal actions against AI companies, while others are pursuing licensing agreements to protect their intellectual property.
Despite Adobe’s efforts, no major AI companies have yet agreed to adopt its transparency system fully. However, the San Jose, California-based company stated it is “actively working to drive industry-wide adoption” of its standards, emphasizing the importance of collaboration in safeguarding creators’ rights.
The announcement had a positive impact on Adobe’s market performance, with shares rising 1.9 percent in afternoon trading.
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Adobe to offer free app to help with creator attribution amid AI boom
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