Meta Platforms has introduced AI Studio, a new feature that empowers users to create and share personalized AI chatbots across its suite of social media platforms. This innovative tool enables Instagram creators to design custom AI characters that can manage direct message queries and respond to story interactions, effectively acting as an extension of themselves.
With AI Studio, creators can enhance their engagement with followers by deploying AI characters that reflect their personal brand or style. These AI personas can interact with audiences in real time, providing a more immersive and responsive social media experience.
The technology behind AI Studio is powered by Meta’s latest artificial intelligence model, Llama 3.1. Released last week, Llama 3.1 delivers performance on par with other leading paid models, such as those offered by OpenAI. Notably, it supports multiple languages, making it accessible to a diverse global user base.
This move underscores Meta’s commitment to integrating advanced AI technologies into its platforms, aiming to revolutionize how users interact online. By allowing users to create custom AI characters, Meta is opening new avenues for personalization and communication in the digital space.
In a related development, OpenAI is reportedly working on a secretive project called “Strawberry”, as the company seeks to demonstrate the advanced reasoning capabilities of its AI models. The competition in the AI space is intensifying, with major players striving to push the boundaries of what artificial intelligence can achieve.
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Meta launches AI Studio, allowing users to create custom AI characters
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