On this year’s World Book and Copyright Day, marked on April 23, China witnesses a significant shift in reading habits, fueled by technological advancements and the promotion efforts of e-commerce giants. A national reading report released on Tuesday highlights a surge in digital reading, making it the preferred format for many readers across the country.
Technological Advancements Fuel Digital Reading Boom
E-commerce giants have played a pivotal role in this digital shift by promoting online reading platforms and offering vast libraries of e-books. Technological innovations such as e-readers, reading apps, and audiobooks have made literature more accessible, catering to the fast-paced lifestyles of modern readers.
Government Initiatives Promote Nationwide Reading
China’s Outline of the 14th Five-Year Plan (2021-2025) for National Economic and Social Development and Vision 2035 emphasizes the nation’s commitment to promoting nationwide reading initiatives. The goal is to build a society of avid readers, leveraging both traditional and digital platforms to enhance accessibility and engagement with literature.
Shift in Reading Habits: From Physical to Digital
According to the 2023 national reading survey conducted by the Chinese Academy of Press and Publication, Chinese adults read an average of 4.75 physical books in 2023, slightly lower than the 4.78 average in 2022. This slight decline in physical book reading is contrasted by the rise in digital reading formats, suggesting a transformation in how literature is consumed.
Future Outlook: Embracing Digital Literacy
The government’s support for reading, combined with technological innovation, is reshaping the literary landscape in China. By embracing digital formats, readers are experiencing greater convenience and diversity in content, which is expected to continue driving the growth of reading nationwide.
Reference(s):
World Book Day: Innovations digitize reading habits in the new age
cgtn.com
