Samsung has reclaimed its position as the world’s leading smartphone manufacturer, surpassing Apple in the first quarter of 2024, according to data from International Data Corporation (IDC). The South Korean tech giant shipped over 60 million smartphones during the period, buoyed by the successful launch of its Galaxy S24 series.
Apple’s smartphone shipments saw a significant decline of about 10 percent in the same quarter, dropping the company back to the second spot with a 17.3 percent market share. The dip comes after a strong performance in the previous quarter, where Apple overtook Samsung to become the top phone maker.
Chinese smartphone makers are making significant strides, with Xiaomi securing the third position with a 14.1 percent market share. Other Chinese brands, including Huawei, are also gaining ground, intensifying competition in the global smartphone market.
Industry analysts attribute Samsung’s resurgence to the timely release of its latest flagship devices and robust demand in key markets. Meanwhile, Apple’s decline is seen as a result of increasing competition from Android smartphone makers offering high-quality devices at competitive prices.
The shifting dynamics in the smartphone industry highlight the growing influence of Asian technology companies on the global stage. With innovation and aggressive market strategies, these companies are reshaping consumer preferences and driving technological advancements.
Market observers will be closely watching the strategies of these leading companies in the coming quarters, as the competition continues to heat up in both established and emerging markets.
Reference(s):
IDC data: Samsung tops Apple, Xiaomi takes 3rd in Q1 phone sales
cgtn.com
