CHINAYI Revives Yi Heritage Through Modern Branding
CHINAYI founder Shamayoyo transforms ancient Yi embroidery into modern luxury goods, bridging cultural heritage with global commerce in 2025.
Yi Embroidery
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Traditional Yi Ethnic Clothing Captivates at Beijing Fashion Show
Traditional Yi ethnic clothing from Chuxiong Yi Autonomous Prefecture dazzled spectators at a fashion show in Beijing’s Bell and Drum Towers, showcasing ancient embroidery techniques and modern design.
Yunnan’s Yi Embroidery Weaves Its Way to Global Fashion Runways
Yi embroidery from Yunnan’s Chuxiong region gains international acclaim as artisan Zhang Qiongfen showcases her work at Shanghai and Milan Fashion Weeks, receiving orders from overseas.