Chinese Consumers Ignite Record Spending During Spring Festival
Chinese consumers are showcasing unprecedented spending power during the Spring Festival, signaling robust economic momentum for the Year of the Dragon.
News & Insights Across Asia
Chinese consumers are showcasing unprecedented spending power during the Spring Festival, signaling robust economic momentum for the Year of the Dragon.
China’s 2024 Spring Festival saw the rise of the ‘Home First, Travel Next’ trend, with people balancing family reunions and travel adventures, leading to a significant surge in domestic and cross-border travel.
Chinese TV drama ‘Blossoms Shanghai’ ignites a tourism boom in Shanghai, with visitors eager to explore real-life locations from the series and a significant rise in travel bookings.
Young Chinese are embracing ‘Special Forces-style’ travel—a trend involving fast-paced, budget-friendly trips packed into weekends.
International tourism is experiencing a robust resurgence, with traveler numbers doubling in early 2023. Technology is reshaping how we explore the world, enhancing experiences and opening new opportunities.