
‘Ne Zha 2’ Sparks Tourism Boom in the Chinese Mainland
Discover how ‘Ne Zha 2’ and other Chinese films are driving a surge in tourism to the Chinese mainland, blending ancient wonders with modern culture.
News & Insights Across Asia
Discover how ‘Ne Zha 2’ and other Chinese films are driving a surge in tourism to the Chinese mainland, blending ancient wonders with modern culture.
Beiji Village in northeast China, once known for its record low temperature of -52°C, has transformed into a major tourist destination, boosting the local economy.
Shanghai emerges as a cultural beacon with the 100th performance of ‘Notre-Dame de Paris,’ while Harbin hosts the Asian Winter Games and tourism surges with increased visa-free access.
The Chinese mainland’s 2025 Spring Festival saw a 5.9% increase in domestic trips and a 7% rise in spending, fueled by UNESCO recognition and vibrant cultural attractions.