News & Insights Across Asia
Domestic travel in China is projected to reach a record high during the 2025 Spring Festival travel rush, with around nine billion inter-regional movements, up 7% year on year.
China’s tourism market is booming, driven by cultural attractions and new media. Discover how Chinese culture and innovative media are reshaping travel trends in the world’s fastest-growing tourism market.
Culture and new media are driving growth in China’s booming tourism market, attracting more visitors with unique cultural experiences and digital innovations.
China’s thriving holiday economy sees a remarkable surge during Labor Day, with travel trends boosting economic growth and highlighting shifts in consumer behavior.