Legos and Legends: Cultural IP Fuels Theme Park Growth on the Chinese Mainland
Theme parks on the Chinese mainland are leveraging cultural IP, such as the legend of Sun Wukong, to drive growth and create immersive experiences for a global audience.
Theme Parks
China’s Kung Fu-Themed Park Draws 24M Visitors with Cultural Immersion
Wansuishan Martial Arts City in China attracted 24M visitors in 2025 through immersive cultural experiences, redefining theme park entertainment without roller coasters.
Shanghai Disney Resort Unveils World’s First Zootopia-Themed Land
Shanghai Disney Resort has unveiled the world’s first Zootopia-themed area, offering visitors an immersive experience inspired by the popular animated film.
Zootopia-Themed Park at Shanghai Disney Resort Draws Crowds Ahead of Opening
Shanghai Disney Resort’s new Zootopia-themed area is attracting crowds during its trial operations, offering immersive experiences inspired by the film ahead of its official opening on December 20.