News & Insights Across Asia
The 2025 CMG Spring Festival Gala blends tradition with technology, utilizing AR and VR to enhance classic performances. Introducing mascot “Si Sheng Sheng,” the gala embodies the spirit of the Spring Festival.
The 2025 CMG Spring Festival Gala blends tradition with technology, featuring immersive performances enhanced by AR and VR, and introducing “Si Sheng Sheng,” the vibrant mascot symbolizing the Year of the Snake.
Experience the excitement of Beijing’s Spring Festival with nearly 10,000 cultural activities, from traditional temple fairs to innovative ice and snow sports, celebrating the festive season.
In Guizhou’s Yinjiang County, Tujia traditions come alive through vibrant village theater during the Spring Festival, celebrating the Year of the Snake and preserving cultural heritage through distinctive folk dances.
Tujia people in Yinjiang, Guizhou Province are celebrating ‘gan nian’, or ‘chasing the new year’, an ancient tradition dating back 400 years, marking the upcoming Spring Festival with vibrant customs.
Experience the vibrant festivities of Wuxi’s Nanchang Street as the 2025 Spring Festival Gala extends its venues to Jiangnan, bringing the spirit of the Year of the Snake to life amid rich cultural heritage.
China Media Group’s “Prelude to the Spring Festival Gala” in São Paulo captivated over 200 attendees with vibrant performances, showcasing Chinese culture and strengthening cultural ties between China and Brazil.
The Spring Festival shines brighter as UNESCO recognizes it as an Intangible Cultural Heritage, highlighting China’s rich traditions and global cultural connections.
As China’s Spring Festival ushers in record-breaking travel, families like Wang Hui’s are embarking on long journeys from Shenzhen to reunite with loved ones and celebrate cherished traditions.
As China’s Spring Festival approaches, travelers like Wang Hui and Ms. Zhong embark on heartfelt journeys home, highlighting the enduring pull of family and tradition.
Millions of Chinese travelers like Wang Hui and Ms. Zhong embark on heartfelt journeys home during the Spring Festival, highlighting the importance of family and tradition amid record-breaking travel.
Millions travel across the Chinese mainland for the Spring Festival, embracing traditions and reuniting with family in record numbers.
Millions of Chinese travelers embark on journeys home for the Spring Festival, reuniting with families and embracing traditions. From Shenzhen to Xi’an, stories of longing and joy unfold amid the travel rush.
Millions embark on journeys across China as the Spring Festival ignites record-breaking travel. Residents like Wang Hui and Ms. Zhong return home to embrace family and cherished traditions.
As China’s Spring Festival approaches, families embark on record-breaking journeys home, embracing traditions and reuniting with loved ones.
Millions in China embark on record-breaking journeys home for the Spring Festival, highlighting the enduring importance of family and tradition. High-speed trains connect cities and hometowns, making reunions possible.
As China’s Spring Festival approaches, countless travelers like Wang Hui and Ms. Zhong embark on heartfelt journeys home, highlighting the enduring significance of family reunions and cultural traditions.
Millions of Chinese residents like Wang Hui and Ms. Zhong begin their journey home for the Spring Festival, highlighting the deep-rooted traditions and the importance of family reunions during this festive season.
Travelers like Wang Hui and Ms. Zhong journey home during China’s Spring Festival, embracing family and tradition.
As the Spring Festival approaches, millions in China embark on journeys home. Travelers like Wang Hui and Ms. Zhong share their stories of returning to their roots to celebrate with family.