Chinese Consumers Ignite Record Spending During Spring Festival
Chinese consumers are showcasing unprecedented spending power during the Spring Festival, signaling robust economic momentum for the Year of the Dragon.
News & Insights Across Asia
Chinese consumers are showcasing unprecedented spending power during the Spring Festival, signaling robust economic momentum for the Year of the Dragon.
China’s 2024 Spring Festival saw the rise of the ‘Home First, Travel Next’ trend, with people balancing family reunions and travel adventures, leading to a significant surge in domestic and cross-border travel.
A 999-meter-long dragon-themed corridor at Feilong Lake Scenic Area in Guizhou is attracting tourists during the Spring Festival, marking the start of the Year of the Dragon.
Tourists are enjoying scenic boat tours in Huzhou’s Nanxun Ancient Town during the Spring Festival, experiencing traditional architecture and holiday festivities along the ancient canals.
Discover the Chongqing Grand Theater, an architectural marvel in southwest China resembling a ‘glass spaceship’ on the Yangtze River.
China’s transport sector handled over 273 million passenger trips on the second day of the Lunar New Year holiday, marking a significant increase from last year.
Lohas Park in Taipei bursts into color as the 2024 Lohas Cherry Blossom Festival begins. With over half the cherry trees in bloom, visitors are flocking to celebrate the arrival of spring.
Philadelphia’s Chinatown welcomes the Year of the Dragon with vibrant festivities, sharing Chinese traditions through lion and dragon dances, parades, and cultural events.
China’s Spring Festival travel rush sees millions journeying home, showcasing national unity and signaling strong economic resilience amidst global attention.
On the first day of the Year of the Dragon, Hong Kong’s grand float parade dazzled tens of thousands in Tsim Sha Tsui, featuring vibrant floats and performances from local and international groups.
Disney characters dressed in Chinese-style costumes celebrate the Spring Festival at Shanghai Disneyland, marking the Year of the Dragon with special festivities and fireworks.
U.S. vlogger Marissa shares her insights into the legends of the Chinese dragon and the origins of the Chinese New Year during her sixth Spring Festival in China.
The ancient temple fair in Xunxian County, Henan Province, revives over 1,600 years of Chinese Spring Festival traditions with folk performances, cultural exhibitions, and local opera.
During the Spring Festival, young travelers are embracing ice and snow tourism, bringing a surge to winter destinations. Explore how youth are shaping travel trends through their passion for winter sports.
Despite rapid modernization, China’s Spring Festival remains a vital link to its ancient traditions, uniting families and honoring cultural heritage in an increasingly urbanized society.
China’s Spring Festival travel rush sees a 23% increase in homecoming trips as families reunite for the Lunar New Year, marking a record-breaking migration across the country.
Pakistani vlogger Younus Ghazali explores Chinese Lunar New Year traditions in Kunming, sharing insights on customs like red envelopes, Spring Festival couplets, and the blend of technology with tradition.
As we welcome the Year of the Dragon, discover how the Spring Festival unites people worldwide in a celebration of renewal, family, and cultural heritage.
As the Spring Festival approaches, China’s focus on boosting domestic consumption aligns with the festive season’s surge in spending on cultural activities, travel, and goods.
Malaysia celebrates 50 years of diplomatic relations with China by implementing a mutual visa-free policy, welcoming Chinese tourists during the Spring Festival and boosting its tourism economy.