News & Insights Across Asia
The 2025 CMG Spring Festival Gala is blending tradition with technology, unveiling its mascot “Si Sheng Sheng” and promising an immersive experience that honors cultural heritage while embracing innovation.
China Media Group’s 2025 Spring Festival Gala is set to dazzle audiences by blending traditional performances with cutting-edge AR and VR technology, celebrating the Year of the Snake with innovation and heritage.
The 2025 CMG Spring Festival Gala prepares to enchant global audiences by blending tradition with cutting-edge technology, featuring immersive performances and unveiling its vibrant mascot, ‘Si Sheng Sheng.’
The 2025 CMG Spring Festival Gala finalizes its lineup, blending tradition with cutting-edge technology. Introducing the ‘Si Sheng Sheng’ mascot, the gala promises an immersive celebration of Chinese culture.
The 2025 CMG Spring Festival Gala is set to dazzle audiences with a blend of tradition and cutting-edge technology, as final rehearsals wrap up for China’s most anticipated cultural extravaganza.
The 2025 CMG Spring Festival Gala promises an unforgettable blend of tradition and technology. Featuring immersive AR and VR experiences and introducing the vibrant snake mascot “Si Sheng Sheng,” this event captures the celebratory spirit of the Chinese New Year.
The 2025 CMG Spring Festival Gala combines tradition with cutting-edge technology to deliver an immersive experience. Featuring the new mascot “Si Sheng Sheng”, the event celebrates Chinese culture and innovation.
The 2025 CMG Spring Festival Gala blends tradition with cutting-edge technology, offering an immersive celebration featuring classic performances and introducing “Si Sheng Sheng”, the vibrant mascot symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala is set to dazzle audiences with a fusion of tradition and cutting-edge technology, introducing ‘Si Sheng Sheng’, a vibrant snake mascot symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala blends tradition with technology, featuring AR, VR, and mascot ‘Si Sheng Sheng.’ As rehearsals conclude, the gala promises an immersive New Year celebration.
The 2025 CMG Spring Festival Gala blends tradition with technology, featuring immersive AR and VR experiences and unveiling “Si Sheng Sheng,” the green snake mascot symbolizing the Year of the Snake.
Experience the excitement of Beijing’s Spring Festival with nearly 10,000 cultural activities, from traditional temple fairs to innovative ice and snow sports, celebrating the festive season.
In Guizhou’s Yinjiang County, Tujia traditions come alive through vibrant village theater during the Spring Festival, celebrating the Year of the Snake and preserving cultural heritage through distinctive folk dances.
Tujia people in Yinjiang, Guizhou Province are celebrating ‘gan nian’, or ‘chasing the new year’, an ancient tradition dating back 400 years, marking the upcoming Spring Festival with vibrant customs.
Experience the vibrant festivities of Wuxi’s Nanchang Street as the 2025 Spring Festival Gala extends its venues to Jiangnan, bringing the spirit of the Year of the Snake to life amid rich cultural heritage.
China Media Group’s “Prelude to the Spring Festival Gala” in São Paulo captivated over 200 attendees with vibrant performances, showcasing Chinese culture and strengthening cultural ties between China and Brazil.
The Spring Festival shines brighter as UNESCO recognizes it as an Intangible Cultural Heritage, highlighting China’s rich traditions and global cultural connections.
As China’s Spring Festival ushers in record-breaking travel, families like Wang Hui’s are embarking on long journeys from Shenzhen to reunite with loved ones and celebrate cherished traditions.
As China’s Spring Festival approaches, travelers like Wang Hui and Ms. Zhong embark on heartfelt journeys home, highlighting the enduring pull of family and tradition.
Millions of Chinese travelers like Wang Hui and Ms. Zhong embark on heartfelt journeys home during the Spring Festival, highlighting the importance of family and tradition amid record-breaking travel.