News & Insights Across Asia
As the world welcomes the Year of the Snake on January 29, 2025, the legacy of the serpent in Chinese culture takes center stage, from ancient myths of Fuxi and Nuwa to modern celebrations with mascot Si Shengsheng.
China’s Spring Festival 2025 box office hits a record 808 million yuan ($111.3 million), showcasing thriving domestic demand and high anticipation for new Chinese film releases during the festive season.
The 2025 CMG Spring Festival Gala merges tradition with advanced technology, unveiling the mascot “Si Sheng Sheng” and promising an immersive experience that celebrates Chinese culture and innovation.
China prepares for the 2025 Spring Festival with gala rehearsals, innovative folk music blending tradition and modernity, festive markets in Beijing, and the revival of lost instruments.