China’s Winter Tourism Surges as Ice and Snow Sports Gain Momentum
China’s winter tourism hits record highs in 2025, driven by ice-snow sports expansion and innovative cold-weather experiences across regions.
Snow Sports
Read More
China’s Winter Sports Boom: Over 300 Million Embrace Ice and Snow Activities
China is experiencing a winter sports boom, with over 300 million people embracing ice and snow activities since the Beijing 2022 Winter Olympics, spurred by increased access and government support.