
Global Delegates Explore Huzhou’s Award-Winning Rural Destinations
UN representatives tour Huzhou’s newly recognized Best Tourism Villages, highlighting China’s sustainable rural development strategies and cultural preservation efforts.
News & Insights Across Asia
UN representatives tour Huzhou’s newly recognized Best Tourism Villages, highlighting China’s sustainable rural development strategies and cultural preservation efforts.
Four villages in the Chinese mainland recognized by UNWTO as 2025’s Best Tourism Villages, highlighting sustainable development and cultural preservation.
Jiangxi’s harvest-themed activities attract tourists during National Day holiday, blending rural traditions with modern tourism trends.
How Chiniuwa Village transformed from impoverished caves to a thriving tourism model in China’s Shaanxi Province through targeted development strategies.
Galai Village in Xizang transforms into modern ‘Peach Blossom Land’ through infrastructure development and cultural tourism, reflecting regional economic progress.
Sandu County’s annual nighttime horse race, rooted in Shui ethnic traditions, combines cultural heritage with thrilling equestrian events, drawing crowds and boosting local tourism.
China expects record 760 million cross-regional trips during Qingming Festival, with shorter getaways and rural tourism driving post-pandemic travel trends.
Vibrant canola blooms in Anhui’s Xiangshuijian Village attract tourists and highlight rural China’s spring splendor, fostering eco-tourism opportunities.
Hanfu enthusiasts blend tradition with nature in Guizhou’s rapeseed fields, creating vibrant spring vistas and cultural revival.
A new coffee shop in Yichang’s Nanya Village combines spring rapeseed blooms with local flavors, attracting visitors to enjoy scenic rural charm.
Villagers in Guizhou’s Qiandongnan Prefecture showcase Miao and Dong ethnic traditions through a vibrant fashion show amid blooming rapeseed fields.
Zhejiang’s Xitou Village, home to UNESCO-recognized Longquan Celadon, transforms into a cultural tourism hotspot, blending ancient traditions with rural economic revitalization.
China and Laos strengthen bonds through sister village partnerships, transforming rural communities via tourism development and poverty reduction initiatives.
Longwangba Village in Ningxia transforms from arid land to a vibrant cultural hub through ecological restoration and community-driven tourism initiatives.