
Ne Zha 2 Drives Multimillion-Yuan Merchandise Boom in China’s Animation Industry
China’s animation industry soars as “Ne Zha 2” and other animated films generate multimillion-yuan merchandise sales, highlighting a thriving cultural force.
News & Insights Across Asia
China’s animation industry soars as “Ne Zha 2” and other animated films generate multimillion-yuan merchandise sales, highlighting a thriving cultural force.
The blockbuster “Ne Zha 2” drives a merchandise sales boom in China, with products selling out rapidly and generating over 50 million yuan in revenue.