News & Insights Across Asia
The 2025 Spring Festival Gala, hosted by China Media Group, achieved a record-breaking 16.8 billion global views, marking an 18.31% increase from last year and highlighting its growing global appeal.
Huang Jie from Hunan’s Miao community leverages live streaming to boost rural revitalization, selling local agricultural products online and transforming his village’s economy.
From a remote cliff village in Sichuan Province, a young ethnic Yi man named Muguo has become an internet celebrity by live-streaming his journeys and selling local produce to support his family.