Global Embrace of Chinese Winter Sports Culture Rises Ahead of Milano Cortina 2026
As the 2026 Milano Cortina Winter Olympics approach, global interest in Chinese winter traditions surges, blending cultural practices with athletic inspiration.
Lifestyle Trends
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Young Chinese Embrace Outdoor Sports, Fueling Industry Boom
Outdoor sports are surging in popularity among China’s younger generation, transforming lifestyles and fueling industry growth expected to reach 3 trillion yuan by 2025.