Legos and Legends: Cultural IP Fuels Theme Park Growth on the Chinese Mainland
Theme parks on the Chinese mainland are leveraging cultural IP, such as the legend of Sun Wukong, to drive growth and create immersive experiences for a global audience.
LEGOLAND
Shanghai’s LEGOLAND Debuts as World’s Largest Theme Park
Shanghai unveils world’s largest LEGOLAND Resort, boosting regional tourism and economic recovery with 40+ attractions across eight themed zones.