
Global Brands Tap Chinese Game IPs for Cultural Festivals
As Chinese festivals gain global traction, brands leverage game IPs for cultural engagement, blending tradition with modern markets.
News & Insights Across Asia
As Chinese festivals gain global traction, brands leverage game IPs for cultural engagement, blending tradition with modern markets.
Chinese esports team TYLOO secures first international title, MVP JamYoung discusses historic win and future ambitions in global gaming.