News & Insights Across Asia
As China and Switzerland celebrate 75 years of diplomatic ties, a hit Chinese drama showcased at the Beijing Film Festival sparks new interest in Swiss tourism and cross-industry collaboration.
Beijing’s flagship film festival returns with cultural fusion initiatives, commercial partnerships, and architectural-inspired designs celebrating cinematic storytelling.
Discover how Hengdian, the world’s largest film studio, bridges ancient Chinese history and modern cinematic innovation through immersive sets and global storytelling.
Tourists at the Great Wall share their favorite Chinese films, highlighting the global appeal of China’s cinematic storytelling and cultural landmarks.
Foreign vloggers are transforming Chinese film and gaming locations into global travel trends, revealing hidden cultural gems and boosting cross-cultural exchange.
‘Ne Zha II’ surpasses $1.6 billion globally, becoming China’s top animated film. Concurrently, China launches a new film-tourism campaign to attract international visitors.