CMG Unveils 2026 Spring Festival Gala: Year of the Horse Celebration
China Media Group previews 2026 Spring Festival Gala, featuring high-tech celebrations for UNESCO-recognized cultural event reaching global audiences on February 16.
News & Insights Across Asia
China Media Group previews 2026 Spring Festival Gala, featuring high-tech celebrations for UNESCO-recognized cultural event reaching global audiences on February 16.
Experience an exclusive behind-the-scenes look at the preparations for the 2025 CMG Spring Festival Gala, as we uncover the magic behind Asia’s most anticipated cultural celebration.
As the Chinese New Year approaches, China Media Group’s CCTV+ partners with global news alliances to promote the 2025 Spring Festival Gala, reaching over 300 media organizations in 169 countries and regions.
As the Spring Festival approaches, Huishan Ancient Town in Wuxi lights up with vibrant lanterns and festive decorations, highlighting its rich cultural heritage and role in the upcoming CMG Spring Festival Gala.
The 2025 CMG Spring Festival Gala fuses tradition with cutting-edge technology, featuring an immersive experience with AR and VR. Introducing “Si Sheng Sheng”, the vibrant mascot symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala blends tradition with technology, featuring immersive performances enhanced by AR and VR, and introducing “Si Sheng Sheng,” the vibrant mascot symbolizing the Year of the Snake.
Discover how the 2025 CMG Spring Festival Gala is blending tradition with technology, unveiling its mascot “Si Sheng Sheng” and promising an immersive experience with cutting-edge AR and VR performances.
The 2025 CMG Spring Festival Gala is set to dazzle audiences with a fusion of tradition and technology, featuring immersive AR and VR experiences and unveiling ‘Si Sheng Sheng,’ the vibrant mascot symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala merges tradition with technology, promising an immersive celebration of Chinese culture featuring AR, VR, and the vibrant mascot “Si Sheng Sheng.”
The 2025 CMG Spring Festival Gala is set to captivate global audiences by fusing traditional performances with cutting-edge AR and VR technology, unveiling the vibrant mascot Si Sheng Sheng symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala combines tradition with AR and VR technology, featuring the snake mascot “Si Sheng Sheng,” to celebrate the Year of the Snake with immersive cultural performances.
The 2025 CMG Spring Festival Gala blends tradition with cutting-edge technology, featuring immersive AR and VR performances and unveiling “Si Sheng Sheng,” the vibrant mascot symbolizing the Year of the Snake.
The 2025 CMG Spring Festival Gala enters its final rehearsal, blending tradition with cutting-edge technology. Featuring mascot “Si Sheng Sheng,” the gala promises an immersive celebration for the Year of the Snake.
The 2025 CMG Spring Festival Gala merges tradition with advanced technology, unveiling the mascot “Si Sheng Sheng” and promising an immersive experience that celebrates Chinese culture and innovation.
China Media Group unveils ‘Si Shengsheng,’ the mascot for the 2025 Spring Festival Gala, celebrating the Year of the Snake and Chinese cultural heritage.
China Media Group unveils “Si Shengsheng”, the official mascot for the 2025 Spring Festival Gala, celebrating the Year of the Snake with the theme “Keep Your Spirits Awake.”
China Media Group (CMG) has unveiled Si Shengsheng, the official mascot for the 2025 Spring Festival Gala, themed “Year of the Snake, Keep Your Spirits Awake,” as global communities prepare to celebrate.
Ahead of the Year of the Snake celebrations on January 29, 2025, China Media Group has unveiled Si Shengsheng, the official mascot for its Spring Festival Gala, embracing Chinese culture and traditions.
China Media Group unveils Si Shengsheng, the official mascot for the 2025 Spring Festival Gala, celebrating the Year of the Snake with the theme “Year of the Snake, Keep Your Spirits Awake.”
China Media Group has unveiled “Si Shengsheng,” the official mascot for the 2025 Spring Festival Gala, celebrating the Year of the Snake with the theme “Year of the Snake, Keep your Spirits Awake.”