China’s Pet Economy: A Surge in Emotional Consumption
China’s urban pet population hit 124 million in 2024, sparking a major economic trend driven by young adults’ emotional spending on their animal companions.
China Consumer Trends
China’s Pet Economy: A 124 Million-Urban Pet Boom Driven by Emotion
China’s urban pet population hit 124 million in 2024, fueling a booming ‘pet economy’ driven by young people’s emotional spending and changing lifestyles.
China’s Youth Drive the Trillion-Yuan Experience Economy
Across China, young consumers are prioritizing experiences over ownership, fueling a trillion-yuan shift in the market focused on emotional value and cultural engagement.
China’s Youth Drive a New Wave: Buying Memories, Not Products
A look at how young consumers in China are fueling a multi-trillion-yuan shift towards spending on memorable experiences over material goods, reshaping the market.
China’s ‘Emotional Economy’ Shapes 2026 Consumer Trends
As China’s 2026 Two Sessions approach, the ’emotional economy’ emerges as a key driver of domestic consumption, blending personal fulfillment with national economic goals.
Viral ‘Mishap’ Plush Horse Ignites China’s Emotion-Driven Market Boom
A factory stitching error turned an unloved plush horse into a 2026 sensation, highlighting how emotional appeal drives China’s consumer markets.
China’s Digital Economy Fuels $1.3 Trillion Consumer Surge in 2025
China’s digital consumption hits $1.3 trillion in H1 2025, driving 46.5% of household spending as tech reshapes consumer behavior.
McKinsey: China’s Consumers Pivot to Service and Experience Spending
McKinsey’s latest report reveals a significant shift in Chinese consumer spending towards services and experiences. Discover how businesses can adapt to these trends and which industries are set for growth.