China’s ‘Emotional Economy’ Shapes 2026 Consumer Trends
As China’s 2026 Two Sessions approach, the ’emotional economy’ emerges as a key driver of domestic consumption, blending personal fulfillment with national economic goals.
China Consumer Trends
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Viral ‘Mishap’ Plush Horse Ignites China’s Emotion-Driven Market Boom
A factory stitching error turned an unloved plush horse into a 2026 sensation, highlighting how emotional appeal drives China’s consumer markets.
China’s Digital Economy Fuels $1.3 Trillion Consumer Surge in 2025
China’s digital consumption hits $1.3 trillion in H1 2025, driving 46.5% of household spending as tech reshapes consumer behavior.
McKinsey: China’s Consumers Pivot to Service and Experience Spending
McKinsey’s latest report reveals a significant shift in Chinese consumer spending towards services and experiences. Discover how businesses can adapt to these trends and which industries are set for growth.