
400 Million Chinese Embrace Outdoor Sports, Fuel Rural Growth
Over 400 million people in China are participating in outdoor sports, driving rural economic growth through innovative integration of culture, sports, and tourism.
News & Insights Across Asia
Over 400 million people in China are participating in outdoor sports, driving rural economic growth through innovative integration of culture, sports, and tourism.
International BASE jumping event transforms Yunnan’s remote canyon into global adventure sports hub during May Day holidays, drawing elite athletes and tourism interest.