
German Football Association to Switch from Adidas to Nike in 2027
The German Football Association announces it will switch from Adidas to Nike in 2027, ending a 70-year partnership—a move that may influence sports sponsorship dynamics in Asia.
News & Insights Across Asia
The German Football Association announces it will switch from Adidas to Nike in 2027, ending a 70-year partnership—a move that may influence sports sponsorship dynamics in Asia.