CMG Unveils ‘Si Shengsheng’ Mascot for 2025 Spring Festival Gala’s Year of the Snake
China Media Group (CMG) has unveiled “Si Shengsheng”, the official mascot for the 2025 Spring Festival Gala, themed “Year of the Snake, Keep your Spirits Awake.”
News & Insights Across Asia
China Media Group (CMG) has unveiled “Si Shengsheng”, the official mascot for the 2025 Spring Festival Gala, themed “Year of the Snake, Keep your Spirits Awake.”
Domestic travel in China is projected to reach a record high during the 2025 Spring Festival travel rush, with around nine billion inter-regional movements, up 7% year on year.