News & Insights Across Asia
The 2025 CMG Spring Festival Gala enters its final rehearsal phase, blending innovation with tradition. Featuring cutting-edge technology and the new mascot “Si Sheng Sheng,” the gala promises an immersive Lunar New Year celebration.
Blending tradition with technology, the 2025 CMG Spring Festival Gala prepares to captivate global audiences with innovative performances and the unveiling of ‘Si Sheng Sheng,’ the vibrant mascot symbolizing the Year of the Snake.
China Media Group unveils Si Shengsheng, the official mascot for the 2025 Spring Festival Gala themed “Year of the Snake, Keep your Spirits Awake,” as Chinese communities worldwide prepare for Lunar New Year.
China Media Group unveils Si Shengsheng, the new mascot for the 2025 Spring Festival Gala, celebrating the Year of the Snake with the theme “Year of the Snake, Keep your Spirits Awake.”
Over 200 million train tickets have been sold for China’s 2025 Spring Festival travel rush as millions journey home for the Lunar New Year. Additional trains have been deployed to meet the soaring demand.