As the 2026 Winter Games approach, National Olympic Committees are transforming Milan into a global cultural hub through their vibrant Olympic Houses. These venues, designed to showcase national pride and foster international camaraderie, are already drawing crowds with interactive sports simulators, athlete meet-and-greets, and immersive cultural experiences.
At Brazil House, visitors test their curling skills on rooftop tables while an Alpine skiing simulator replicates challenging slopes. Slovakia House features ice hockey puck-handling challenges and photo zones celebrating winter sports heritage. CGTN Sports Scene’s Greg Laffradi noted, "These spaces turn spectators into participants, bridging the gap between athletes and fans."
Host nation Italy takes center stage with exhibitions highlighting its Winter Games legacy. A display of Alpine skier Federica Brignone’s racing gear underscores women’s achievements in winter sports, while art and fashion installations celebrate Italy’s broader cultural influence. The venue also offers tastings of regional specialties, from Lombardy risottos to Veneto wines.
With over 30 countries expected to open Olympic Houses ahead of the February 2026 Games, these venues are poised to become key destinations for travelers and locals alike, blending competition spirit with cross-cultural exchange.
