As anticipation builds for the Milano Cortina 2026 Winter Olympics, CGTN Sports Scene has unveiled its groundbreaking 'Winter Vibe' program, merging advanced virtual technology with sports broadcasting innovation. The initiative, launched this February, aims to redefine how global audiences experience winter sports.
Through hyper-realistic 3D environments and AI-driven interactions, viewers can explore competition venues from their screens while engaging with dynamic presentations of athlete performances. The program's cross-continent hosting capabilities enable seamless collaboration between presenters in different time zones, ensuring 24/7 coverage tailored to international audiences.
Key features include an interactive medal tracker updated in real-time and personalized viewing angles for major events. Business analysts note this technological leap could set new standards for sports media, while cultural observers highlight its potential to connect Asian diaspora communities with winter sports culture.
With the games still two years away, early demonstrations have already showcased virtual walkthroughs of the Cortina d'Ampezzo sliding track and Milano's Olympic Village. Academic institutions are reportedly studying the platform's potential applications in sports education and regional tourism promotion.
