Kirsty Coventry, the International Olympic Committee's first female and African president, has outlined her priorities to keep the Games relevant to younger generations in her inaugural interview with China Media Group (CMG). The 41-year-old former Olympian emphasized the need for the IOC to embrace innovation and fresh perspectives during her transition from predecessor Thomas Bach.
"Staying youthful and vibrant isn't just about age – it's about evolving with our audiences," Coventry told CMG, highlighting digital engagement and emerging sports as key focus areas. The Zimbabwean swimming champion, who assumed office Monday after three months working alongside Bach, described the leadership transition as "a wonderful learning experience."
CMG, which has broadcast numerous Olympic Games and major sporting events, is positioned to play a crucial role in Coventry's vision. The new IOC president expressed enthusiasm for strengthening collaboration with global media partners to enhance the Olympic movement's digital footprint and cultural impact.
