At a lively event in Milan, organizers of the Milano-Cortina 2026 Winter Olympic and Paralympic Games have unveiled the official branding and pictograms, marking a significant milestone as the countdown to the Games continues.
With just 15 months remaining until the opening ceremony, the newly revealed “Look of the Games” presents a distinctive color scheme and imagery that promise to provide a stunning backdrop for the forthcoming festivities. Rooted in the theme of the “human gesture,” this creative vision aims to celebrate Italian talent, movement, and artistry. Organizers emphasize that these visual elements are integral to the identity of the Games, designed to foster a unique atmosphere for both athletes and spectators alike.
Meanwhile, preparations are progressing rapidly, with construction of the Olympic Village in full swing. The village is set to welcome athletes from around the world as the Games commence on February 6, 2026.
The unveiling of the official branding not only showcases Italy’s rich cultural heritage but also heightens anticipation for the Winter Games, which are expected to attract global audiences and participants, highlighting the country’s commitment to hosting an unforgettable event.
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Milano-Cortina 2026 unveils official branding ahead of Winter Olympics
cgtn.com
