Last week marked a significant milestone for football fans in the Chinese mainland and Macao as the China Media Group (CMG) and Spain’s La Liga signed a comprehensive broadcasting rights agreement. Under this new partnership, all CMG media platforms will broadcast La Liga matches throughout the current season, bringing the excitement of Spanish football directly to millions of viewers in the region.
In an exclusive interview earlier this month, CGTN Sports Scene’s Mike Fox sat down with La Liga president Javier Tebas to delve into the details of this groundbreaking deal. Tebas expressed his enthusiasm for the collaboration, highlighting its potential to strengthen the connection between La Liga and its growing fan base in Asia.
“We are thrilled to partner with CMG, a media giant in the region,” Tebas remarked. “This agreement not only allows us to reach more fans in the Chinese mainland and Macao but also serves as a bridge for cultural and sporting exchange between Spain and Asia.”
Tebas discussed how the partnership aligns with La Liga’s broader strategy to expand its global footprint. “Asia is a key market for us,” he explained. “The passion for football here is immense, and we are committed to bringing high-quality content and engaging experiences to our supporters.”
The interview also touched upon the overall development of the Spanish league, with Tebas emphasizing initiatives to enhance competitiveness and entertainment value. “We are continually working to elevate the league’s standards, from investing in youth development to leveraging technology for better fan engagement,” he said.
Furthermore, Tebas provided insight into the new format for the UEFA Champions League, expressing optimism about the changes. “The updated structure offers more exciting matchups and opportunities for clubs from various regions, which is beneficial for the sport’s growth on a global scale,” he noted.
The deal with CMG signifies La Liga’s commitment to fostering a deeper connection with audiences in the Chinese mainland and Macao. As the new season unfolds, fans can anticipate more accessible coverage and exclusive content, solidifying La Liga’s presence as a premier football league in the region.
Reference(s):
Exclusive: La Liga president Tebas talks about cooperation with CMG
cgtn.com
