In a significant move to enhance cooperation between China and Spain in the realm of sports, China Media Group (CMG) and the Spanish LaLiga have signed a memorandum of cooperation on Monday. The agreement focuses on professional exchanges, hosting tournaments, and promoting youth football programs.
CMG President Shen Haixiong and LaLiga President Javier Tebas represented both organizations at the signing ceremony. The partnership aims to leverage the strengths of both parties to foster the development of football among young players and strengthen cultural ties through sports.
“This cooperation marks a new chapter in our relationship with LaLiga,” said Shen Haixiong. “By combining our media resources with LaLiga’s expertise in football, we hope to inspire a new generation of football enthusiasts and professionals in China.”
Javier Tebas echoed the sentiment, stating, “China is a significant market for LaLiga. Collaborating with CMG allows us to bring the excitement of Spanish football closer to Chinese fans and support the growth of the sport at the grassroots level.”
The memorandum outlines plans for joint initiatives such as broadcasting LaLiga matches, organizing youth tournaments, and facilitating exchanges between football professionals from both countries. This collaboration is expected to contribute to the global promotion of football and provide opportunities for cultural exchange.
The partnership comes at a time when football is gaining increasing popularity in China, and there is a strong emphasis on developing young talent. The collaboration with LaLiga is anticipated to enhance the quality of youth training programs and provide aspiring players with access to top-tier expertise.
The agreement between CMG and LaLiga underscores the commitment of both organizations to fostering international cooperation and promoting the universal values of sportsmanship and cultural understanding through football.
Reference(s):
China Media Group signs memorandum of cooperation with Spanish LaLiga
cgtn.com
