As the Milano Cortina 2026 Winter Olympics approach, China is emerging as a pivotal force in redefining the global winter sports landscape through technological innovation and sustainable manufacturing. With the Games set to take place in February 2026, Chinese enterprises are already demonstrating how advanced infrastructure and digital solutions can elevate international sporting events.
AI and Cloud Systems Set New Standards
Alibaba Cloud's AI-driven platform, built on its 'Qwen' large language model, has become the operational backbone for the International Olympic Committee. This system streamlines accreditation, logistics, and multilingual support across 11 countries and regions, including Brazil and Sweden. Spectators worldwide can access real-time competition analysis through AI assistants, while broadcast innovations like 'time-slice' effects offer unprecedented views of aerial maneuvers.
Sustainable Infrastructure and Trade Growth
The Milano Speed Skating Stadium incorporates energy-efficient designs refined during the Beijing 2022 Winter Olympics, reducing carbon emissions by 18% during construction. Chinese manufacturers report surging demand for winter sports equipment in European markets, with ice skate exports to Central and Eastern Europe growing 23% year-on-year since late 2025. TCL's smart terminals in the Olympic Village and AI-enhanced broadcasting drones exemplify deepening Sino-European technological collaboration.
